Youtube logo on small paper
  • 2020-06-09

You won’t become a YouTube star overnight. In addition to good equipment, it takes perseverance, passion and the right strategy.

To be successful on the YouTube video network, you need more than just camera and passion.

The YouTube video network lives from the fact that as many users as possible upload, watch and comment on films. If you want to stand out from the mass of millions of YouTube users with your own productions, you have to come up with something.

Occupy a niche with your own channel

You can be successful with many topics, regardless of whether they are beauty tips, videos about computer games or science topics. However, it is helpful to occupy a niche. “The more pointed the target group, the more distinctive the channel,” says Prof. Achim Fettig from the Macromedia University of Applied Sciences in Cologne.

Be a master of his trade

It is also important to be good in the chosen discipline. Either you are a good gambler, or particularly good at make-up. In any case, viewers should be happy to see the channel.

The number of social networks is growing steadily. If you want to reach many fans, you should be present on all of them.

Record as many social media channels as possible

The greatest asset in measuring success on YouTube is clicks. As many people as possible should watch the videos of their own channel. Andreas Ebert from the YouTube channel “explainity” recommends being active in many social networks. In addition to the YouTube channel, Facebook, Instagram, Snapchat and Twitter should also be used. Ebert has already brought it up to 104,000 subscribers.

Comment on it yourself and network in the scene

Also important: “For successful YouTube players from the same category, comment under the videos that people can also drop in on yourself,” says Achim Fettig. In principle, you can also use the hashtags, i.e. keywords, from well-known YouTube users, so that your own videos are easier to find for viewers who watch similar videos. Those who network with other Youtubers can also draw mutual attention to their own channels.

Upload new videos regularly

Uploading new videos regularly is a basic requirement for every YouTube channel. Fettig recommends entering fixed broadcast days in the calendar. The time is also part of the date. Similar to a TV magazine, the viewer should be able to look forward to a new video on Sundays at 6 p.m. It can be exhausting, but only a persistent Youtuber can be successful, says Fettig.

If there are problems with regularity, the Berlin marketing agency ReachHero advises you to do less and do it with passion.

Fans of the YouTube stars are waiting at the VideoDays in Berlin to experience their YouTube stars up close and collect autographs.

Include your own fan base

“You should be close to the users,” advises Ebert. In this way, he and his team keep producing videos that viewers have wished for. Questions and comments should be answered regularly. Live videos or a so-called “call-to-action” also bind viewers, says Achim Fettig. For example, if you ask users at the end of the video to write their opinion in the comments or leave a rating.

Preserve authenticity and stay true to yourself

“You can’t design Youtuber on the drawing board,” says Achim Fettig. What is meant is the necessary authenticity and passion for a successful YouTube channel. You shouldn’t pretend and only make the videos that you also enjoy. According to ReachHero, authenticity can be created through certain private insights. This includes, for example, using a private room instead of a studio as a backdrop, or telling small stories from private life.

Record high quality videos

It is best to record the videos with a camera and not with a smartphone. Quality also includes “basics in video editing or a high-quality cover picture,” says Fettig. The professor of media management also advises careful planning of a video. “You shouldn’t fill an entire script, but a schedule is important.” The topics of the video and the respective speaking time should be entered in it, so that the video does not get too long because you chat.

Create recognition of the channel

The thumbnail image, i.e. the preview image for each video, is the first thing that users see. Therefore, it should be as appealing as possible and make you want to watch the video. For example, bright colors are the order of the day. However, the experts at ReachHero advise you not to follow every trend and stay true to the design of the channel.

Ebert advises to give the videos and the channel their own design. This is relatively simple with websites such as, where YouTube thumbnails and covers can be created free of charge.

Choose crisp hashtags and descriptions

The right hashtags and video descriptions are also important for a successful YouTube channel so that your own video can be found more quickly. The hashtags should match the video and make you want to – «it can get a little bit riotous there,» says Fettig.

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