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  • 2020-06-13

With over 500 million daily active users, Instagram is definitely a hub for social engagement. While that’s true, if you don’t post good quality content, you’re not going anywhere on this platform.

So the key to good follower engagement is obviously good content that people really find appealing. But the point is, many brands don’t know how to create those captivating, high-quality photos and videos.

To make things easier for those brands, this article covers five of the best tips on the Internet for creating that great content that gets more engagement from followers.

Be original

The point of using images from stock sites such as Shutterstock is that while it may seem tempting to make no effort at all and still gain the loyalty of followers, it wears out very quickly. It can even backfire if your followers discover that you are using images from these sites because they saw it on someone else’s profile or you post an image they have already seen elsewhere.

So the first thing you need to do to get real follower engagement is that you need to create your own quality images. Which, in turn, means that you need to improve your photography level and invest in good equipment to achieve high quality content. You also need to learn how to edit your photos well because well-edited, high-quality photos work best on Instagram.

If you like, you can get inspiration from these image sites, but only inspiration. You need to do the rest of the work yourself.

Your photos must have a focal point

The photos that seem to work well on Instagram, or anywhere really, are the ones that focus on something in particular. Whether it’s celebrity photos or random flower photos, you’ll find that each popular photo has a clear focal point that forces people to take a moment and look.

You need to have that focal point in your photos and videos so that your followers take time to see it the way it deserves to be seen. Not to mention, if they connect with the image or incite any kind of reaction from them, be it amazement, joy, sadness, anger or even disgust, they will let you know in the comments. This will increase your engagement with followers, which is what you want, right?

You can use the Rule of Thirds to get that focal point. This is a classic rule that any photographer could tell you. Basically imagine that the photo you are taking consists of a 9 part grid and the main focus of your photo should be aligned with the intersections of those parts. Therefore, the main focal point would take approximately one third of your photo. Make sure the background offers good contrast and you’re ready to go.

Rule of thirds

High resolution

This relates to the first point of this article. You need to invest in a good team that captures high quality photos and videos. Here is why.

Have you ever wondered why your photo looks blurry when you post it to Instagram, but on your phone or computer it looked sharp. This is because Instagram reduces the size of the image it uploads and, in most cases, images become blurry or pixelated.

You can overcome this problem by capturing high-resolution images with the best focus to make your image sharper so that the details in your image are easily seen. If your image is high resolution and sharp, it will look good on Instagram too, even after downsizing.

Illumination

Lighting is the most important part of your photos or videos and is related to the second point of this article. If the lighting is bad and you don’t have a good contrast between the background and the focal point of your image, it will look bad on Instagram.

While natural light seems to work better than artificial lighting, camera settings can play a role as it can make your photo too dark or too bright. The important thing to remember here is that you can brighten up your dark photos but you can’t get back the contrast you want from your overly bright photos. So make sure your camera settings are dark enough so you can get the contrast you want, and then you can always edit your photos to make them brighter.

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